Once again, business branding expert and author Tom Asacker has written a brilliant piece about business that has all kinds of lessons for the nonprofit world. In his article, A mission is not a strategy, Tom holds that too often we believe that describing the problem and the need is our best approach to raising money and support. After all, that's what our mission is, right? To solve the problem or meet the need?
Maybe not. Read Tom's article and think about whether your organization is responsive to the feelings and concerns of each stake-holder. I know when, as an administrator, I was clear on this, the money flowed with much greater ease.
What story are you telling? And does your audience care?
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